Hartmann Capital Research
Metaverse Weekly
Why we’re betting big on ‘MarketingFi’ in 2024
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Why we’re betting big on ‘MarketingFi’ in 2024

Cookie3: Revolutionizing Marketing with AI-Driven MarketingFi

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Google and Facebook's success was largely due to web analytics. As Web3 emerges, there is a much greater demand for apps that can not only make sense of massive amounts of data but also customize user experiences and improve advertising for companies and developers alike. 

Despite the benefits of social graphs and targeted advertising in Web2, Web3 continues to work on the technology required to successfully filter and capitalize on massive volumes of on-chain user data to improve user engagement.

One such company that we believe is at the forefront of this monumental shift is Cookie3. Put simply, they develop tools that optimize the interaction between decentralized applications (dApps) and their users. Benefitting both businesses and consumers.

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For businesses: Cookie3 Analytics is an advanced tool for dApp developers, providing transparent insights into user interactions and wallet activities. This helps developers deeply understand their audience and improve the user experience while maintaining a seamless integration that respects user privacy.

For affiliates: Cookie3's Affiliate platform allows Affiliates to join campaigns and receive automated rewards, simplifying the process and ensuring fair compensation.

For consumers: Cookie3 Score unveils a MarketingFi Score that evaluates a user's engagement with marketing initiatives and dApps. Similar to a credit score, it anticipates the likelihood of future rewards, thereby motivating continued engagement and offering users a way to capitalize on their online presence.

Enhancing Security with Cookie3 Airdrop Shield

Airdrops are popular in Web3 marketing, although they pose issues such as vulnerability to bot attacks and Sybil schemes. Cookie3's Airdrop Shield addresses these problems in its entirety. It uses strong off- and on-chain analytics to screen out troublesome players, ensuring that airdrops are sent to actual, interested customers. This preserves the integrity of marketing campaigns and protects key project resources.

On Track to reach 500 business users and $1M ARR by 2025

In just one week, ending March 2024, Cookie3 rapidly ascended as the largest Key Opinion Leaders aggregator in Web3, enlisting over 17,000 KOLs with a collective following exceeding 295 million, featuring notable figures like IvanOnTech, Altcoin Daily, BoredElonMusk, and Jihoz, all without incurring marketing costs. The platform has attracted more than 170 business clients. It supports 16 blockchains, tracked over 80 million visits through its Analytics Plugin, processed over 9 billion transactions with its Tracking Engine, and developed advanced AI models analyzing off-chain and on-chain behavior.

A Community-Powered Ecosystem

Cookie3's innovation, in partnership with the Cookie DAOcenters on the DAO’s $COOKIE token, the foundation for the MarketingFi value and reward system. This token enables equal distribution and incentives throughout the community and encourages participation. Holders of $COOKIE are more than simply investors; they actively participate in the Cookie DAO, influencing the platform's development and making critical choices.

Cookie3's collaboration with Polygon Labs enhances the $COOKIE Ecosystem through Cookie3 Analytics, providing AI-powered data insights for smarter decisions and handling over 1 billion wallets and 14 billion transactions. Additionally, the project is supported by a think tank including Tal Cohen, a Web3 expert with experience at companies like McKinsey, EY, and Google, ensuring all initiatives are backed by deep industry knowledge.

Successful Token Launch

With a $52M trading volume on its listing day and over 10K holders, the 60-day $COOKIE first movers campaign promotes early participation with perks like 120% APY staking, multi-token farming, and exclusive referral programs. The token has successfully launched on exchanges like Bybit, MEXC, Kucoin, Bitget, BingX, and Gate.io, with KOL rounds oversubscribed by over 4500%.

Our investment in $COOKIE, which has already raised over $5.5 million in partnership with industry leaders like Spartan Group, CMT Digital, and the accelerator ChainGPT, positions Hartmann Capital to leverage the projected growth of the digital marketing sector to over $650 billion by 2028. We believe in $COOKIE’s potential to lead this expansion with Cookie DAO and Cookie3, transforming web3 marketing with transparency, efficiency, and community engagement.

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Disclaimers:

This is not an offering. This is not financial advice. Always do your own research.

Our discussion may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this presentation. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events.

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